Unexpected Bonus May 11, 2009Posted by gsbusinessresources in GS Business Resources.
I believe we all like to get a little something extra. It doesn’t have to be much, but receiving a little more than expected can make a big difference in how we view the person or business giving it. Even the after-dinner mint when you get your bill is a nice way to end the meal.
Last spring I wanted a flower garden, and since I live in an apartment, it was going to be in containers. I bought a selection of plants that would work in my climate, and since my budget was small, I selected mostly annuals. They thrived during the summer and well into the fall. As the temperature began getting cooler, they slowly began dying off. I hated to see that happen – it had been so nice to have the color on my patio – but it was what annuals do.
Some of the plants, however, did not die. While they no longer bloomed, the foliage continued to survive, so I set them in a sheltered area on my patio to see what happened. One by one, the foliage died off, except for one plant. I didn’t water or fertilize it; I just let it sit.
At the end of March I noticed this plant had buds on it. A week later, a couple of the buds opened and I had an unexpected burst of pink on my patio! I didn’t expect this plant to bloom this year, and I don’t know if it will survive until fall or not, but for now I am enjoying the unexpected bonus flowers.
This made me think about what unexpected bonuses I can offer my clients. Not something big, nor something they should expect such as good work or meeting deadlines. Something unexpected – an small extra service thrown in for free, a discount for each referral they send my way. I’m considering taking any mention of them and their business in print media, digitizing it and sending it to them, or taking a digital mention, printing it out and putting it in a frame for display.
I’m looking for other ideas as well. What is something extra that you could give to your clients, to put something pleasantly unexpected into their day?